The mayor and Councilor for Tourism of Benalmádena, Víctor Navas, has valued today the enormous impact reaped during its first three weeks of the new tourism promotion video for Benalmádena, entitled Come to Benalmádena, presented at the latest edition of the Tourism Fair FITUR in Madrid.
“The advertising investment for the dissemination of this promotional campaign has not yet begun, having only the elements of said campaign, such as the promotional video presented in Fitur and four other micro videos to distribute in separate segmented campaigns”, the mayor has qualified .
After the dissemination of the video on the profiles of the Benalmádena City Council and those of the mayor himself, and organically and without advertising investment for its dissemination, the mayor has announced that “they have been the most successful and impactful publications on Facebook and Instagram since the beginning of our activity in these social networks”, achieving a global computation of 254,818 impressions.
“Within the specific website of the Come to Benalmádena campaign, there have been just over 300 forms downloaded by entities such as tourism and real estate companies from Scandinavian, British and Central European countries, demonstrating their interest in the municipality”, highlighted Navas.
“I also want to value the fact that the campaign carried out by Benalmádena has had a great impact on national media news, being one of the most successful in this edition of Fitur”, the mayor celebrated.
Finally, the mayor has highlighted “the enormous work carried out by the Tourism Delegation”, and has praised the work of the producer responsible for the video, Maclosky. “They have done a sensational job, for which they have had total creative freedom: we were clear that the campaign video had to reflect the idiosyncrasies of our city, so that everyone who saw it would be interested and enthusiastic about coming to visit us and enjoy the claims of the campaign”, he has valued.
