The Association of Merchantsand Benalmádena businessmen (ACEB) and the Association Benalmádena Open Shopping Center (ACCAB) have requested the City Council to promote the celebration of a new edition of the Ruta de la Música, an event that has been mainly demanded by hotel, restaurant and leisure establishments, given the success it achieved in its 2018 and 2019 editions.
The president of the ACEBand vice president of ACCAB, Rosa María González Rubia, explained that “from the ACEB We are aware that last year 2020 the sanitary conditions did not advise the organization of this type of events, but this year 2021 the situation of the pandemic has been improving and it has been the locals themselves who have been demanding this activity, since music live is, as has been seen, a dynamic element of local commerce ”. The head of the business community has praised the work of the organizers and recalled that, given the success of the first edition in 2018, the Music Route in 2019 included two different dates to be able to host the large number of establishments that participated .
This project was born from the collaboration between theYouth area of the City Council, the ACIBE association and theACEB itself, which has collaborated with the event since its inception. For this edition of the Benalmádena Music Route, from the ACEB has requested that the City Council issue, as in previous editions, a statement in which all participating businesses are authorized to hold live musical performances, exceptionally for the day or days in which this is going to be held. Route of Music.